Menu

Select your Location:

X

Schedule

The Word On The Street has been renowned for the quality and diversity of its event programming and our 2025 festival promises to offer the best so far. Check out our schedule for Saturday, September 20, 2025!

Content Maxxing: Turn Your Blog or Podcast Into a Book

4:00 PM - 4:45 PM

Your blog or podcast could be a book waiting to happen!

Award-winning indie author and creator Jean McCarthy shares how to transform existing material into a polished, publishable book. Whether you’re an established podcaster, a long-time blogger, or just sitting on a backlog of meaningful content, Jean will guide you through a clear, actionable process to turn your words into pages.

This session will give you a roadmap to bring your book to life, from organizing and structuring content to selecting the right tools for writing, layout, and publishing.

What You’ll Learn:

  • How to curate and organize blog posts or podcast transcripts into a book-friendly format
  • Tools and platforms to streamline the writing and editing process (Scrivener, Canva, Vellum, and more)
  • Tips for transitioning episodic or serialized content into a cohesive narrative or theme-based structure
  • Basics of book layout and design for print and digital formats
  • Overview of publishing options: indie, hybrid, and traditional
  • Common mistakes to avoid when repurposing existing content

 

Jean McCarthy

Jean McCarthy is an author, artist, poet, and podcaster based in southern Alberta. Internationally recognized for her award-winning blog UnPickled and podcast The Bubble Hour, Jean has become a beloved voice for personal growth and authentic storytelling.

She is an experienced advocate of indie publishing and has helped numerous local authors make their book dreams a reality. Jean’s independently published books include self-help guides on mental health and recovery, a poetry collection, and picture books for children.