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March 13, 2017
The Word On The Street and TD Bank Group have been recognized by Festivals and Events Ontario’s 2016 Achievement Award for Sponsor of the Year. The award, announced at a gala event held in Sault Ste. Marie on Friday March 3, honours innovation in creating memorable event experiences.
The Word On The Street, Canada’s largest book and magazine festival, is dedicated to fostering a love of literature and language in readers of all ages. The event devotes half of the festival footprint at Harbourfront Centre to children’s literary activities and vendors. TD KidStreet, sponsored by TD, features an eclectic schedule of children’s author programming and family-friendly activities including the TD Children’s Literature Tent, the TVOKids LIVE!, the Children’s Activity Tent, the Learning Tent, and the TD Interactive Storybook.
TD’s sponsorship supported the production of the children’s area, featuring a schedule of interactive crafts, games, and activities based on new Canadian children’s books. It would not have been possible to develop our vast and varied marketplace of children’s book publishers and other youth-related exhibitors without TD’s far-reaching support. TD KidStreet attracted over 63,000 children under 11, providing a diverse forum for families to participate in a community of readers.
“At TD, we know that reading helps children learn and grow. We’re proud to work with The Word On The Street Festival to provide children and families with fun and interactive experiences to help foster a love of reading,” said Frank McKenna, Deputy Chair, TD Bank Group.
In 2016, the TD Children’s Literature Tent featured much-loved authors including Susan Hughes, Gordon Korman, Bill Slavin, Mahtab Narsimhan, and Kari-Lynn Winters. CBC presented the shortlist for the 2016 TD Canadian Children’s Literature Award, with readings from the nominated books. Festival visitors also had the chance to receive a free copy of Small Saul by Ashley Spires as part of the TD Grade One Book Giveaway. Copies of the book were given to every Canadian grade one student last fall.
The 2017 edition of The Word On The Street Toronto will again be located at the beautiful Harbourfront Centre. Taking place on Sunday, September 24, the festival will feature over 200 Canadian authors on 16 stages, with new stages devoted to Francophone and Indigenous programming, and a marketplace of more than 260 publishers, booksellers, arts, and literacy organizations. A full schedule of events and author appearances will be announced in July.
About The Word On The Street:
Each September in the cities of Toronto, Halifax, Lethbridge, and Saskatoon, The Word On The Street unites the country in a national celebration of literacy and the written word. Annually attracting more than 200,000 visitors, The Word On The Street Toronto is the largest book and magazine festival in Canada. This year’s event takes place on Sunday, September 24, at Harbourfront Centre.